Congratulations! You have taken an important first step towards professional success. Having a world-class website that serves as the center of gravity for your marketing efforts is essential. I am certain that you are expecting a number of results in return for your investment. You want to attract and retain customers/clients. You want to establish yourself as a preeminent provider in your area of expertise. You want to increase your image and brand so that you can charge a premium for your services. And, of course, you want all these efforts to lead to greater sustainable wealth.
Would you believe me if I told you those results, although significant, are a mere scratch on the surface of the potential available to you as you embark on your website development process?
The most significant aspect of website development is the process itself. The results you will actually achieve over time aren’t found in the quality of the material on your site, but in the way in which going through the effort to create your website, you are able to live into and become the business and brand you want to be. The only way that you will be able to excavate and exploit this potential is by becoming aware of this more essential dynamic. If you embrace with purpose the way each phase of the web development process is a part of the journey to becoming who you need to be in order to become successful, you will find the hidden treasure that web development can be for you. The return on investment will be dramatic…and life changing.
Let me share with you a few ways that your web development process is a purposeful professional and personal development opportunity:
There are two ways to look at your website’s return on investment. The first way is to look for a return as if you were a gold miner. In other words, you do what you need to do in order to find the gold, mine it and sell it. But once the gold is gone, it is gone. The second way is to look at your website development process as though you are looking for and finding a rich oil well. Sure, there are similarities in the work – you have to find and mine. But an oil well is a much more long-term, sustainable source of income. And that is what your web development process can be for you, if you let it be the tool that makes you into a person who is ready for the next level of success.
The bottom line
When approaching new ventures, we all have a core question to ask ourselves: Do we have what it takes? We may be brave enough to voice this question to a mentor or a few close friends. Or, perhaps we keep the question buried in our hearts…unacknowledged.
The most important return on investment for your web development process is a sense in both your head and your heart that you have what it takes. You can do it. You can translate what you know and find ways to leverage that expertise to help others. You can truly improve a client’s condition.
Imagine the difference it would make to your marketing efforts, fee setting and client delivery, if you really knew that if they did by not signing with you or considering your recommendations, they would be making a big mistake. Imagine how your life would change if you knew that you spent every day using your gifts and talents in a productive way and were paid well in return. Imagine living a life that gave you a sense that the answer to your nagging question on having what it takes was a resounding, "Yes!" That “yes” is the hidden potential to website development.
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